Campaign Launch SOP Template for Marketing Agency

# Campaign Launch SOP — Marketing Agency **SOP Number:** AGY-CL-001 | **Version:** 1.0 | **Department:** Digital Marketing ## Purpose To ensure every campaign launches correctly, on time, and with all tracking in place. ## Pre-Launch Checklist (48 hours before) 1. **Creative Assets** - All ad creatives approved by client ✓ - Image sizes match platform specs ✓ - Copy proofread and compliant ✓ 2. **Tracking** - Pixel/tag fires on all pages ✓ - Conversion events tested ✓ - UTM parameters on all links ✓ - GA4 goals configured ✓ 3. **Audience & Targeting** - Target audiences defined and saved ✓ - Exclusions applied (existing customers if required) ✓ - Geographic targeting confirmed ✓ 4. **Budget & Schedule** - Daily budget set correctly ✓ - Flight dates: start and end confirmed ✓ - Bid strategy approved ✓ ## Launch Day 1. Enable campaigns at agreed time 2. Monitor first 2 hours closely 3. Screenshot initial metrics 4. Send client launch confirmation ## Post-Launch (First 7 Days) 1. Daily check: spend, CTR, conversions 2. Pause underperforming ad sets 3. Scale winning creatives 4. Day 7: first performance report ## KPIs - Launch on scheduled date: 100% - Zero tracking errors at launch: 100% - First report delivered day 7: 100%